Newline Limited
Duration
1 month
Description
Premium furniture brand delivering global quality with local craftsmanship. From office to home furnishings, Newline combines elegance, functionality, and customization to elevate any space.
Deliverables
Strategy & Research, Product Design, Fullstack Engineering
Collaborating with Newline Limited began with a thorough audit, leading to the conclusion that a complete rebrand was essential. I developed a modern, streamlined website with a custom CRM to support their mission of delivering premium, locally crafted furniture. The redesign combines clean aesthetics with intuitive functionality, elevating their digital presence to match their brand's high standards.
Vision
Moving beyond traditional e-commerce design norms, I crafted an intuitive, user-centric experience for Newline. The minimalistic approach aligns seamlessly with their brand identity, enhancing both aesthetics and usability to encourage engagement. The result? A website that offers exceptional visual appeal and user experience. Newline's team was thrilled with the refined brand feel and fresh interface.
To enhance the elevated digital experience, we envisioned a future of loyalty with Newline that resonates with the warmth of close relationships. We called it ‘The Fold,' a program designed to foster deeper connections and loyalty among users.
Storytelling
Product-focused enhancements introduced a stripped-back interface, allowing each item's story to shine while maintaining core e-commerce principles.
CRM Integration for Streamlined Management
Integrated a custom CRM to handle all CRUD operations, enabling Newline's team to efficiently manage product listings, update content, and maintain the catalog with ease. This CRM provides a robust backend that aligns with the brand's high standards, simplifying daily operations and enhancing productivity.
Positive Outcomes and Room for Growth
Four months since launch, the redesign has gained positive client feedback, enhancing their social presence and growing their clientele. Hosting their website has provided valuable insights: analytics reveal increased visits and improved engagement, reflecting the impact of the new design. While there's still room for further growth, these results lay a solid foundation for Newline's ongoing digital evolution.
Increase in user visits through enhanced SEO and social presence
Increase in the average number of page views per session
Growth in average time on site, showcasing deeper customer engagement and interest in the brand
Get in touch with Stephen
Colaborations
stephenfrancismuchara@gmail.comContact Number
+254-741-732-905Can't Wait To Start Working With You